Last week, I read an amazing Help Wanted ad. I am not saying this because I was lucky enough to be granted an interview; I applied because I loved the ad. Since I am currently employed (at least through November, that is!) I have the luxury of being particular about the jobs to which I apply. Here is a sample of the ad copy...

"...While others may merely say it but these traits really are important to your success in an important marketing role...organized, plays well in the sandbox with others, a doer, a thinker, creative, goes above and beyond, self-motivated, eager to learn, and enthusiastic."

What struck me about this ad - other than the slight levity - it the fact that the company wants applicants to know that they really are looking for someone with all of these traits! What drove me out of Marketing several years ago, in addition to the horrendous economy, was the fact that I was not allowed to think; I was simply expected to know. I was not allowed to create; I was demanded to "do".

What exactly am I saying here? I am saying that original thought and creativity can only be fueled by Mountain Dew and Hershey bars for just so long!
Eventually, a person needs to be allowed to take the time to brainstorm new ideas - things that cannot simply be "known" because nobody has thought of them yet!

Once an idea has been brainstormed, it goes through the creative drafting process - what works, what needs improvement, what needs to be put in the "circular file". I am pretty certain that Jackson Pollock did not just throw some paint on a canvas and say "DONE!" (even if he work does look that way to some); writing is a similar creative process in which a perfect balance must be struck in order to make one's point perfectly clear. When a person knows what they are doing, they can make it look effortless! However, just because something looks effortless does not mean it is. I want to work for a company that not only understands this concept, but appreciates it, too!