As a Marketing Generalist, I engage in both the analytical and the creative parts of the job. Creatively, I have done everything from scriptwriting and directing to designing the ads for the buys I negotiated.
With every project shown here, I had complete responsibility and project oversight: scriptwriting and directing, copywriting, product photography, graphic design and Photoshopping, as well as price and/or trade negotiations with the producers/publishers. The one thing I choose not to do anymore is the actual videography and video editing; I leave that work to those who enjoy doing it.
Below are samples of my more recent work: published advertisements still in use, a white paper I wrote for bnp Media (Plumbing & Mechanical, PM Engineer), sales literature that I designed and edited, and videos that I scripted and/or directed.
As mentioned, I choose not to film video anymore; however, I do still photography and slide decks, as shown in the below videos. Working closely with the video production artists during post-production, we were able to create exactly what I was tasked with delivering: a 4 - 5 minute informational product video, and two tutorial videos on how to install and program the product.
